Revolutionizing Travel with AI

Empowering the travel industry with cutting-edge AI solutions

About Mill Pond Research

Our Mission

Founded in 2023, Mill Pond Research is at the forefront of the AI revolution in the travel industry. We believe that AI will significantly impact business, much like the internet did, and travel businesses need to adopt long-term AI strategies to survive and thrive in this rapidly evolving space.

Our goal is to help travel businesses establish their own "intelligence departments" through highly-tailored AI solutions that empower teams to work more efficiently and deliver exceptional experiences to travelers.

Our Approach

We offer a suite of products tailored to support travel organizations at every stage of their AI journey. Our solutions focus on privacy, customization, and ethical practices, setting a new standard for the industry.

What truly sets us apart is our tools' wide-ranging applicability across the travel sector. We're not just building for one narrow use case - we're laying the foundation for a future where AI is a powerful, trustworthy tool for transformation in any domain of travel and hospitality.

Our Travel AI Solutions

WorkBench

Our flagship product, WorkBench, is a robust model-agnostic AI platform that integrates cutting-edge AI technologies with plugins to extend its capabilities beyond existing consumer solutions. Perfect for travel organizations exploring AI capabilities.

PowerTool

PowerTool delivers customized single-point AI solutions utilizing a model-agnostic architecture for specific travel business challenges. Ideal for enhancing existing workflows and addressing unique use cases in the travel industry.

SandBox

SandBox provides a localized interface, combining an AI development environment (AIDE) with private hardware. It enables seamless plug-and-play capabilities to build PowerTools or host local models for WorkBench, ensuring data privacy and security for travel businesses.

Travel Industry Case Studies

AI-Powered User Experiences

Challenge

  • Fragmented data across hundreds of websites and booking platforms
  • Incomplete visibility of the travel agent buying journey
  • Inefficient lead qualification and elevation process for hotel owners
  • Lack of personalized content delivery to travel agents and users
  • Difficulty in managing and updating information across multiple languages
  • Challenges in providing real-time availability and pricing information

Solution

We implemented an AI-powered unified intelligence platform that combines analytics from disparate systems, providing real-time insights, predictive analytics, and mass-personalization capabilities for small business owners within Mexico.

Key features include:

  • Predictive Analytics for proactive marketing strategies
  • Mass Hyper-Personalization for increased user engagement
  • Intelligent Lead Qualification for improved conversion rates
  • Dynamic Pricing Optimization for maximized revenue

Market Intelligence Transformation

Challenge

  • Need for actionable data beyond impressions
  • Impending "Death of the 3rd Party Cookie"
  • Incomplete visibility of the travel agent buying journey
  • Difficulty in accurately predicting travel trends and customer preferences
  • Lack of integration between disparate data sources and platforms

Solution

We developed the Decision Engine, a unified AI system that leverages proprietary zero & 1st party data, creating synergies across brands and a competitive moat.

Key components include:

  • BrandChat: A Travel Agent Experience powered by Decision Engine
  • Conversational AI Assistant for handling customer inquiries
  • Performance-driven Travel Agent Education Series
  • Webinar AI Companion for enhanced engagement

B2B Travel Advisor Engagement

Challenge

  • Fragmented data across multiple websites and booking platforms
  • Inefficient lead qualification for hotel owners
  • Lack of personalized content delivery to travel advisors
  • Need for AI-driven assistance for travel advisors
  • Difficulty in tracking and analyzing travel advisor performance
  • Challenges in maintaining consistent brand messaging across channels

Solution

We created an AI-powered, unified analytics and engagement platform that leverages industry-leading AI tools to provide predictive analytics and mass-personalization.

Key features include:

  • Unified Intelligence Platform for real-time insights
  • Ultra-Personalized dashboards for travel advisors
  • Brand-specfic AI Agent Assistant for top-tier travel agents
  • AI-driven content recommendations and lead scoring

Meet Our Team

Pete Shimshock

Pete Shimshock

Cofounder, CAIO

Award-Winning System Architect + Technologist

Pete brings a unique blend of technical expertise and creative vision to Mill Pond Research. His background as a critically-acclaimed artist and performer informs his approach to AI development, focusing on intuitive design and user experience in the travel industry.

Andrew Shimshock

Andrew Shimshock

Cofounder, COO

Santa Clara MBA, NASA IT Systems Integration

Andrew's background in developing mission-critical data acquisition systems for NASA brings unparalleled precision and performance to Mill Pond Research. His experience in high-stakes environments ensures our commitment to accuracy and excellence in travel technology solutions.

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